Last month while at the UPS Store shipping out a package to a client, I witnessed something I just can’t shake from my memory. A customer was using the copier to have her wedding invitations printed…. bold black text on top of a tie-dye-like background, printed on glossy 8.5 x 11 stock. I was frozen with horror for a few seconds, should I say something, wait, my mouth won’t move…need….air.
Now, I do understand being on a tight budget-I’ve been on quite a few in my life, but come-on! Gloss paper? Tie-Dye? There are so many inexpensive options out there to invite people to your wedding….the phone being one that comes to mind.
But what I really want to talk about is why the wedding invitation is so important. A lot of couples today open up a big book or go online and pick a mass-produced design and then get it digitally printed in a far-off land. It’s checked off the to-do list. But they don’t consider what the design says that the wording does not say. For example, a guest receiving an elegant invitation will assume it’s black-tie, whereas a fun, brightly coloured invitation will mean casual dress. Don’t assume that just because you are getting married at Posh-a-la-Posh Hotel that your guests will know it’s formal dress-they won’t.
If you did not send out save-the-dates then the invitation is also a symbol of you as a couple and the first impression before the Wedding Day. It should reflect your style, personality and the theme (if there is one) of the wedding. You don’t want your guests to just know where and when but also what kind of day it will be.
Your wedding invitation should be a beautiful keep-sake for your family and friends because it reminds them of you and your beautiful wedding. I have personally decided not to toss only 2 wedding invitations I have received, one was handmade with lovely coloured papers and really reminded me of my friend and the other was letterpress printed on thick handmade paper with the couple’s monogram at the top. The rest, like the angel-bear, like the glued-on string of plastic pearls, like the shimmery giant silvery bouquet, like the faded-out pic of a couple kissing-all gone to the recycle bin.
I know it can be overwhelming with all the other planning that needs to be done for a wedding but it just takes a moment to decide to send out an appropriate yet unique wedding invitation instead of a confusing, tacky photocopy.
And there are only a few simple things to remember when choosing a design and a printing method. Your wedding invitation design should:
1. Take into consideration the location and time of the wedding. ex. on a beach, in the winter, outdoors in a park, in a church
2. Match the colours of your wedding ex. what are your bridesmaids wearing? what flowers are you using? what is your decor going to look like?
3. Reflect your personalities and interests ex. are you and your partner fun-loving? artistic? sports enthusiasts? cowboys? nature-lovers?
A good graphic designer or printer can help you pull all of these details together and create the perfect, beautiful invitation to your wedding.
So if you don’t want the same invitation a thousand other couples used, shoot us over an email for a quote!